A few women in Australia figured out that the best way to encourage young women to consider a computing career is to put together a racy calender. This calender is the brainchild of IT professional Sonja Bernhardt who says "the method in the madness is to get to a broader audience so that people can see that it's not nerds in the IT industry. They are full bodied, fully intelligent, fully socialised women who absolutely love what they do."
The IT Screen Goddesses Calendar 2006-2007, featuring female IT professionals posing as film icons, will be released in Queensland, Australia, at Movie World on Aug. 11. The calendar includes recreations of sexy females in their famous roles, such as Uma Thurman in "Pulp Fiction," Nicole Kidman in "Moulin Rouge" and a nearly naked Mena Suvari in rose petals from "American Beauty." The models are from all mainland Australian states as well as South Africa, Finland and Sri Lanka. Each month includes a biography of the woman featured that month, as well as a significant date in technology history, covering leading technology women.
However not everyone's really happy with the calender with a lot of criticism being fired their way. The opponents of the idea say that the message being sent is that being smart is no longer enough to succeed - you also have to be sexy.
Well, we think Ms Sonya's gimmick will definitely sell a lot of calendars. But if she thinks that this will be an incentive for girls to follow a career - she's totally wrong. Lots of doctors posing in Playboy will not make more girls want to pursue medicine! If only career choices were made the way these women think, then Hugh Hefner would be a much richer man!
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