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Businessweek has an interesting article on how Plantronics is aiming iconic products at bluetooth users and women. They want to push design for women's headsets beyond the strategy of painting a device pink. This Plantronics concept headset, for example, is fashioned to look and feel like jewelry. The ear buds can be worn like a pendant when not in use, and the necklace features a mike. Now, only if Plantronics would get Tiffany to design it, we would definitely get one for ourselves.

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