Motorola's New RAZRs

Motorola announced today that it plans to add four new RAZR phones to its lineup, including versions available in pink and blue, the first RAZR for CDMA networks, and an update to the original V3 phone that will include iTunes in some markets. The RAZR has proven to be a huge success story for the company, with sales expected to top 10 million units worldwide before the end of this year. "We wanted to evolve the Motorola RAZR without compromising the integrity and philosophy of the original design," corporate vice president of marketing Leslie Dance said.

This announcement brings the total number of RAZR handsets announced so far to seven, with four color renditions available from the original model. According to Motorola representatives, the four new RAZRs will be sold in stores later this year and early 2006.

Motorola RAZR V3i
This is the iTunes RAZR and will include a better 1.23-megapixel camera, as well as expandable memory capabilities. Also, the phone will now carry a spun metal look, as opposed to the original brushed metal used for the original RAZR phones. The V3i will include the iTunes music software first introduced on the ROKR. However, Motorola said that the feature would not be available in all regions and would be carrier dependent. If iTunes was not preinstalled, Motorola's own Digital Music Player would be included in its place.

Motorola RAZR V3c
The RAZR V3c will be the lineup's first CDMA model. The phone will support high-speed EV-DO networks and include a 1.3-megapixel camera alongside Bluetooth and an MP3 player.

Motorola RAZR in Pink and Blue
The new pink and blue RAZRs, targeted at the fashion forward consumers, will carry a similar feature set to the traditional RAZR V3 phone. According to Motorola, the blue design will likely have more widespread launch; the pink model is expected to have limited availability in most markets. CNET Asia confirms that both pink and blue versions will be available in Singapore.